Lush and Gymshark among chains using apps promoted by TikTok influencers to take on gig economy assistants lacking basic protections, say unions
Unions have accused high-street retailers of drafting in young gig economy store assistants without basic employment rights in the run-up to Christmas.
The Observer has found large brands, including Urban Outfitters, Lush, Gymshark and Uniqlo, are recruiting “freelance” shop assistants through gig apps to staff their stores during the busy festive period.
The apps are being promoted by youth influencers with hundreds of thousands of TikTok followers.
“This is a worrying new development,” said Tim Sharp, senior policy officer for employment rights at the Trades Union Congress (TUC).
“It would seem absurd to most people that someone can do a job like working in a shop and not be entitled to basic legal protections. There is a big question mark over the employment status of these supposed freelancers.”
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