https://www.theguardian.com/us-news/2026/mar/07/trump-iran-hype-videos

White House wages online propaganda campaign with aggressive and tasteless videos seemingly designed for young rightwing American men

White House wages online propaganda campaign with aggressive and tasteless videos seemingly designed for young rightwing American men

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Over the past couple of days, the White House and officials affiliated with the Trump administration have shared on X a series of hype videos that aggressively, and tastelessly, show off deadly combat footage from the strikes on Iran, sometimes in combination with footage from fictional movies and video games.

The videos are short, rapidly edited, and seem designed to appeal to the attention spans and tastes of Gen Z males fond of video-game trash-talk – though it is unclear whether those Gen Z males universally appreciate the Trump administration’s narrowly tailored jingoism.

One video, released on Thursday and captioned “JUSTICE THE AMERICAN WAY”, is less than a minute long but manically mixes footage from iconic action movies such as Braveheart, Gladiator, and Iron Man with apparently real footage of American ordnance striking Iranian military targets. Pulsing, fast-paced electronic dance music plays in the background as Russell Crowe, in Gladiator, says, “Strength and honor,” and a face-painted Mel Gibson, in Braveheart, demands: “What will you do without freedom?”

(It is unclear if the White House obtained permissions for the film and music in these clips, though it seems not.)

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Americans are overwhelmingly skeptical of the strikes on Iran, according to a recent NPR/PBS/Marist survey, with just 36% of the public saying that they approve of Trump’s handling of the war. The White House’s own messaging has been confusing and tautological.

Rather than try to persuade the American people as a whole of the necessity and efficacy of the war, however, the administration seems more worried about pacifying a small sliver of its base – a very online, very male, and often younger segment of the Maga “new right” that is skeptical about foreign interventionism and especially cynical about anything redolent of the Middle East misadventures of the George W Bush years.

So far that audience seems less than impressed. On X, commenters have responded to the White House war propaganda videos by mocking the videos’ ham-fisted and bloodthirsty aesthetics, describing the US as a cat’s-paw of Israel, or disparaging the Trump administration for betraying the MAGA movement’s promise to put “America first”.

Comments referred to Hegseth as “GI Joke” or suggested that the war with Iran be known as “Operation Epstein Distraction”.

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See the original article at https://www.theguardian.com/us-news/2026/mar/07/trump-iran-hype-videos

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