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Israel has launched a multi-million-dollar public relations campaign to recover support from conservative Christian base in the US, which has sharply declined amid the Gaza genocide. Documents reveal that Tel-Aviv has signed multimillion-dollar contracts with US firms tied to allies of President Donald Trump and evangelical networks to restore its image and win back support.
Israel has lost many of its traditional backers in the US, presenting what many believe is an existential threat to the occupation state. To prevent further fracturing within US conservatives and evangelicals, Israel is now pouring millions into sophisticated digital and offline campaigns that include influencer recruitment, church targeting, AI manipulation, and content saturation across platforms.
According to Haaretz, countermeasure’s deployed by Israel includes contracts worth $6 million, signed in August with Clock Tower X, a firm owned by Brad Parscale, Trump’s former digital campaign manager. The brief includes producing 100 core content pieces monthly and 5,000 variations, aimed at achieving 50 million impressions a month. Eighty per cent of this content is directed at young Americans through TikTok, Instagram and YouTube. The campaign is disseminated through Salem Media Network, a conservative Christian outlet owning over 200 radio stations and websites.
READ: US churches campaign to end Israel’s apartheid system
Another proposed campaign valued at over $3 million was submitted by Show Faith by Works, owned by Republican evangelical consultant Chad Schnitger. The initiative aims to counteract declining evangelical support by targeting churches and Christian organisations across the western United States, using messaging that connects biblical support for Israel with pro-Israel narratives. It includes statements like “the Palestinians chose Hamas” and claims that Palestinians “celebrated the 7 October massacre” and “shelter terrorists.”
The campaign would also deploy what the filings describe as “the largest geofencing campaign in US history,” digitally mapping every major church and Christian college in California, Arizona, Nevada, and Colorado during worship hours to identify and track attendees using commercial data. These audiences, estimated at eight million churchgoers and four million Christian students, would then be bombarded with targeted pro-Israel messaging.
A separate campaign, called the “Esther Project,” was signed with Washington-based consultancy Bridges Partners, run by former Israeli tourism attaché Uri Steinberg and Yair Levi. Worth $1 million, this initiative hires 14–18 influencers to produce up to 30 social media posts per month across Instagram, TikTok, YouTube, and X. Previously, hundreds of thousands of shekels were granted under a separate project to fly right-wing American influencers to Israel. The group toured settlements and engaged in PR efforts deemed by the government to have high diplomatic and propaganda value.
READ: Israel pays influencers up to $7,000 per post to occupy information space
In tandem with human influencers, Israel is also turning to AI. The Clock Tower X contract outlines a “Search and Language Operation” targeting search engine optimisation and generative AI platforms such as ChatGPT and Claude. The goal is to influence how these tools frame queries and responses around Israel, Palestine, and the Gaza conflict.
Another contract signed with SKDKnickerbocker is worth approximately $2.5 million and includes deploying bots across platforms like TikTok, Instagram, LinkedIn, and YouTube to “flood the zone” with Foreign Ministry talking points. It also involves recruiting five spokespersons to deliver Israeli messaging on media platforms.
WATCH: MEMO Monitoring: Christian TV, Israel and Trump’s election campaign
This work by Middle East Monitor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
