Based on the largest poll of supporters yet, these charts and maps show five distinct groups that could hand Reform a majority
Research based on a poll of 11,000 Reform UK supporters, the biggest survey of its kind, tells us more about who is intending to vote for the party than has been previously known.
The in-depth polling analysis from Hope Not Hate reveals a voter coalition that stretches from struggling workers and frustrated graduates to wealthy retirees, in places from Hitchin to Runcorn.
While immigration is often viewed as the defining issue for Reform supporters, the data shows a far more complex picture. This diverse coalition is deeply divided on big issues such as the economy, the climate crisis and the role of government.
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Who are the Reform supporters?
The research divides them into five groups, based on their attitudes towards different issues. These groups are the “working right”, “hardline conservatives”, “squeezed stewards”, “contrarian youth” and “reluctant reformers”. They differ in some key ways.
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Anki Deo, who leads the policy and insights team at Hope Not Hate, says that in “an era of hyper-marginal politics where election results are decided by just a few percentage points”, identifying these groups and where they live is crucial.
She adds: “For those of us desperate to prevent a Farage-led government in 2029, this research shows us that not all is lost. Reform UK voters do not fit a single profile or ideology. Far from a homogenous group, it is a broad coalition, with many voters having quite different and contradictory views from each other.
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https://www.theguardian.com/politics/2025/nov/13/who-votes-for-reform-and-why-charts-that-show-who-supports-farage-party is recommended
