Katy Brown, Manchester Metropolitan University

As British prime minister Keir Starmer vowed to “finally take back control of our borders” in a landmark speech on immigration on May 12, it felt a little like déjà vu.

Some nine years earlier, we had heard those exact words repeated over and over in the build-up to the Brexit referendum from former prime minister Boris Johnson and the Leave campaign. It was a refrain also used by Nigel Farage and UKIP.

Of course, this direct reference was the point. Starmer used it to claim that the Labour government’s white paper on immigration was finally going to deliver on what had been promised and desired for many years.

In these opening lines, the tone was set. And as the speech went on, there were echoes of far-right language and ideas reverberating throughout. Starmer lamented the “squalid” state of contemporary politics, the “forces” pulling the country apart, and the previous government’s so-called “experiment in open borders”.

This speech and the white paper that it unveiled are but the latest indication of the rightward direction of travel within UK politics, led by mainstream and far-right parties alike – as exemplified in recent months by the footage released of immigration raids and deportations.

Some will argue this is Labour’s response to the rising threat of Reform UK, with results in the recent local elections seen as evidence of the far right’s growing popularity. So the story goes, Labour is proving that they can be tough on immigration, showing would-be Reform defectors that they can be trusted after all.

This familiar narrative seems to follow a prevailing wisdom which is parroted in political, media and public debates – that appeasing the far right is the way to defeat it. Rather than beating the far right at their own game, however, research shows that these techniques simply legitimise their key talking points and further normalise exclusionary politics.

Starmer’s speech is a case in point. In using “take back control” from the outset, there was no hiding the intended audience or message. Starmer claimed that this project would “close the book on a squalid chapter for our politics, our economy, and our country”, implying that excessive immigration has directly caused these problems and that stopping it solves them. This chimes with classic far-right narratives where migration is framed as the root of all societal ills.

When these kinds of ideas are pushed by those in government, with great authority and influence, they are given greater credence and weight. A strikingly clear example of this came in the summer of 2024 when participants in racist riots waved posters containing the slogan “stop the boats” (a phrase popularised by the previous Tory government).

Another component of the speech that was reminiscent of far-right tropes was the idea that increased immigration was a deliberate tactic by the previous government. Starmer suggested that the Conservatives were actively pursuing a “one-nation experiment in open borders” while deceiving the British public of their intentions.

Far-right conspiracies are often premised on the idea that elites are deliberately encouraging mass immigration. It’s not hard to see how Starmer’s words could act as a dog whistle in this scenario.

These claims are especially damaging when we think about the draconian measures introduced under former Conservative governments, such as the Rwanda policy. Labour is now indicating that these proposals didn’t go far enough.

To justify bringing far stricter immigration rules, Starmer stated that “for the vast majority of people in this country, that is what they have long wanted to see”. As far-right parties so often do, Labour suggests that they are delivering on “people’s priorities”. Yet are they really a priority for people, or are we told that they are a priority which then makes them more of a priority?

Research by Aurelien Mondon, senior lecturer in politics at the University of Bath, illustrates how people’s personal and national priorities differ dramatically. When people in the UK were asked to name the two most important issues facing them personally, immigration didn’t even make it into the top ten.

However, when asked the same question about the issues facing their country, immigration topped the list. How can something that doesn’t affect you in your day-to-day life suddenly become a top priority for your country? We need to challenge the narrative that the government is simply acting on people’s wishes and acknowledge its own capacity to set the agenda.

Other priorities

Some will say that harsher anti-immigration policies are a necessary evil to defeat the far right. However, if people’s personal priorities are really the cost of living, housing and education, why is the government not focusing more of its energy on these things rather than scapegoating migrants?

What’s more, research shows that even based on these terms, these strategies are ineffective and can actually boost the success of the far right electorally. After all, its ideas are being repeatedly normalised.

In all this tactical talk, we lose sight of the fact that people are living the consequences of this rhetoric and policies right now. Rather than focus on Reform’s potential performance in a general election that is probably years away, we should recognise the immediate consequences of the rhetoric that has accompanied this white paper. Even if this did put a dent in Reform’s prospects, what is the meaning of defeating them if the policies they promote become part of the mainstream in the process?

The bottom line is that you do not beat the far right by becoming them. It doesn’t work electorally or ideologically, and even if it did, minoritised communities suffer the consequences regardless. The far right is not some threat lying waiting in the future – its normalisation is happening now.

Katy Brown, Research Fellow in Language and Social Justice, Manchester Metropolitan University

This article is republished from The Conversation under a Creative Commons license. Read the original article.