more than four times the $150 million allocated the previous year

Israel to spend $730m on propaganda as global image collapses over Gaza genocide

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An aerial view from Sheikh Ridwan in Gaza City, Gaza, shows the heavy destruction left behind after the Israeli army withdraws following a ceasefire agreement, on October 25, 2025. [Mahmoud Abu Hamda – Anadolu Agency]

Israel is preparing to spend nearly three-quarters of a billion dollars on its propaganda apparatus, in a sign of growing alarm in Tel Aviv over its collapse in global standing following the genocide in Gaza and expanding wars across the region.

According to The Jerusalem Post, Israel’s public diplomacy budget, known in Hebrew as hasbara, has risen to $730 million, more than four times the $150 million allocated the previous year. That earlier sum was itself reportedly around 20 times higher than Israel’s pre-2023 spending on such efforts. 

The vast increase was included in Israel’s national budget passed in March and will be directed through the national public diplomacy directorate, which oversees efforts to shape foreign public opinion.

The surge in propaganda spending comes as Israel is increasingly seen by critics and human rights organisations as a pariah state. 

The budget increase appears to reflect Israeli fears that the country’s ability to rely on Western political cover may be weakening. This is particularly true in the US, Israel’s most important ally and arms supplier, where public support has fallen sharply. 

A Pew Research Center poll published in April found that 60 per cent of US adults now hold an unfavourable view of Israel, up from 53 per cent last year and nearly 20 points higher than in 2022. Only 37 per cent view Israel favourably. 

The shift cuts across important sections of US society. Pew found that 80 per cent of Democrats and Democratic-leaning independents now view Israel unfavourably, while 57 per cent of Republicans under 50 also hold a negative view. 

READ: Fatah says 63% of Gaza now under Israeli control

Gallup has recorded a similar trend. Its February survey found that American sympathy is no longer clearly with Israel, with 41 per cent saying they sympathise more with Palestinians and 36 per cent with Israelis. Gallup said Israel’s favourable rating had fallen close to its historical low, while ratings of the Palestinian Territories had reached a new high.

The crisis has triggered open concern inside Israel’s own policy establishment. The Institute for National Security Studies in Tel Aviv has warned of a “deepening crisis” in Israel’s standing in the US, pointing to declining support among younger Americans, Democrats, younger Republicans and parts of the Jewish community. 

A separate report cited growing diplomatic and public opinion isolation and warned of a “creeping economic boycott”, as businesses, academic institutions and civil society organisations become more reluctant to maintain ties with Israel.

Israel’s foreign ministry has responded by expanding its messaging machinery. Foreign Minister Gideon Sa’ar has overseen the creation of a dedicated unit to shape international narratives, while funds have reportedly been channelled into digital campaigns, foreign delegations, influencer outreach and pro-Israel advocacy networks. 

Israel hired a firm linked to former Trump campaign strategist Brad Parscale to run a pro-Israel social media campaign, with Israel having paid the firm $9 million and renewed the contract.

Reports have also pointed to a centralised “media war room” tracking coverage of Israel across hundreds of outlets and monitoring thousands of daily references. Additional spending has reportedly been directed towards evangelical networks, private public relations firms and campaigns aimed at universities, influencers and young audiences.

The scale of the spending suggests that Israel views its deteriorating image not merely as a public relations problem, but as a strategic threat. Israel’s military dominance has long depended on the political, diplomatic and military support of Western governments, especially Washington. If Western publics increasingly view Israel as a genocidal, apartheid and expansionist state, sustaining unconditional support becomes harder for elected leaders.

READ: Israel launches propaganda blitz targeting US churches, influencers and AI

This work by Middle East Monitor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Keir Starmer explains that UK is actively supporting Israel's genocidal expansion and repeats his previous quotation that he supports Zionism "without qualification". Keir Starmer said “I said it loud and clear – and meant it – that I support Zionism without qualification.” here: https://www.jewishnews.co.uk/keir-starmer-interview-i-will-work-to-eradicate-antisemitism-from-day-one/
Keir Starmer explains that UK is actively supporting Israel’s genocidal expansion and repeats his previous quotation that he supports Zionism “without qualification”. Keir Starmer said “I said it loud and clear – and meant it – that I support Zionism without qualification.” here: https://www.jewishnews.co.uk/keir-starmer-interview-i-will-work-to-eradicate-antisemitism-from-day-one/
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Keir Starmer objects to criticism of the IDF. He asks how could anyone object to them starving people to death, forced marches like the Nazis did, bombing Gaza's hospitals and universities, mass-murdering journalists, healthworkers and starving people queuing for food, killing and raping prisoners and murdering children. He calls for people to stop obstructing his genocide for Israel.
Keir Starmer objects to criticism of the IDF. He asks how could anyone object to them starving people to death, forced marches like the Nazis did, bombing Gaza’s hospitals and universities, mass-murdering journalists, healthworkers and starving people queuing for food, killing and raping prisoners and murdering children. He calls for people to stop obstructing his genocide for Israel.

Continue ReadingIsrael to spend $730m on propaganda as global image collapses over Gaza genocide