Conservative Party Funds Anti-ULEZ Facebook Ad Blitz

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Rishi Sunak’s party has attacked green traffic measures via adverts to millions of UK voters, despite central government commitments to cut road pollution.

The Conservatives deployed anti-ULEZ adverts on Facebook in March and April that were seen on more than three million occasions, DeSmog research has found. 

The party has engaged in a concerted online campaign against the expansion of London Mayor Sadiq Khan’s Ultra Low Emission Zone (ULEZ), which has been the subject of more than a quarter (28.4 percent) of the 88 adverts that were launched during this period.

Although London boroughs are not going to the polls in the 2023 local elections coming up on on 4 May, the proposed ULEZ expansion has been a key campaign issue in the areas bordering the capital, many of which are set to vote. 

According to Facebook data, the Conservative Party’s 25 anti-ULEZ adverts were seen between 3 to 3.5 million times, at a cost to the party of up to £19,100.

This is despite the government’s 2021 Decarbonising Transport Plan, which lauded the Labour mayor’s efforts on air pollution for its “significant impact on air quality” and on “reducing the number of older, more polluting vehicles that enter London’s central zone.”

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